Unlock Opportunities in Sports, Entertainment, and Culture

FIFTY represents world-class athletes, brands, and sporting experiences in high-impact partnerships. We empower our clients to leverage the influence of world champions and passionate fans to uncover new business opportunities and elevate their brand’s potential. Our expertise spans service representation, strategic advisory, and marketing support across the entire sports ecosystem. Whether extending athletes’ careers into media and broadcasting or building transformative partnerships, we specialise in helping clients navigate and thrive at the intersection of sports, entertainment, and culture

Our approach is simple

We unite top athletes, global brands, and industry leaders to create impactful partnerships that deeply resonate with audiences. From ideation to execution, we handle every aspect of the sponsorship journey to maximise value and return on investment. FIFTY is a sports and entertainment consultancy dedicated to helping brands and world class athletes unlock the next level through strategic sports partnerships.

Elevate your brand through Sports