Strategic Partnerships Sport & Culture Southeast Asia

We build strategic partnerships across sport and culture.

From exhibitions to Olympians, we help brands identify the right opportunities, negotiate commercial agreements and build relationships that last.

We work with global brands, rights holders, sports agencies and public institutions to build new commercial partnerships.

Brands

Selected brands we have worked with.

  • Singapore Airlines
  • Grab
  • HSBC
  • Haier
  • Li-Ning
  • Invisalign
  • BOSS
  • Singtel
  • Seiko
  • Income Insurance
  • Rimowa
  • Calvin Klein
  • Louis Vuitton
  • Gentle Monster
Approach

Rooted in Southeast Asia, operating across regional and international partnerships.

Strong partnerships are built the same way in every arena: the right property, the right commercial structure, and the discipline to manage the relationship over years. Partnership strategy, sponsorship acquisition, commercial packaging and rights management sit at the core of our work.

Building partnerships across Southeast Asia is nuanced, and working in it takes local knowledge, rights-holder relationships and direct access to the people behind the properties. We help brands and properties navigate the region while building partnerships that travel beyond it.

Arenas
Sport

The athletes defining modern badminton.

Representation and brand partnerships in one of Asia's most followed sports, built on direct athlete and federation relationships. Badminton commands over 100 million fans in Southeast Asia alone.

Culture

The experiences defining contemporary culture.

We connect brands with exhibitions, cultural institutions, hospitality and live experiences that fans plan trips around.

Capabilities
  • Partnership Strategy Positioning and property selection for brands building a presence in sport and culture.
  • Sponsorship & Commercial Packaging Acquisition, structuring and negotiation of long-term partnerships between brands and properties.
  • Talent Representation Commercial representation of athletes and talent across endorsements, appearances and rights.
  • Rights & Partner Management Activation, asset usage and relationship management across the life of a partnership.
Contact

Get in touch.

Thank you for reaching out. We will be in touch within two working days.

We work across Singapore, Malaysia, Thailand and Indonesia. Reach us here and we will respond within two working days.